Two frames of the same Happily Ever Paper still life compared side by side during selection.

Creative production studio · Firuzağa, İstanbul

Still & moving ↓

Kapı means door. Brands arrive with a product. They leave with a picture of it that outlives the campaign.

A hand injecting colour into a wine glass on the Happy Meal set.

Concept · Art direction · Copy

Food · Prop · Set styling

Photography · Motion

Firuzağa · On set

Two of the team adjusting notebooks clipped to a wire.
Hanging an orange and a green notebook on the line before a frame.
Rigging a light beside a teal velvet curtain in the studio.
A portrait sitter waiting while the light is set.

Work

Selected

Happily Ever Paper

Happy Geometries

Happily Ever Paper sells notebooks on one claim: an empty page is already full. Happy Geometries takes the claim literally and asks the notebook to carry weight. It balances, tilts, props up a stone, holds a wire in tension.

Concept · Styling · Photography

A notebook balanced on a wire ring holding a pumice stone.
A notebook cover reading I was born in a book to write my own story.
Notebooks with brass and copper edges mounted on a chrome stand.
Copper and gold notebook edges reading Bright Days Ahead.
A charcoal notebook reading Rise against the ordinary on stacked concrete blocks.
The same notebook seen from behind, wedged between two blocks of stone.
A brass-edged notebook on a black plinth.
Close detail of the silver foil geometry on the notebook cover.

Happily Ever Paper

Happy Meal

The second concept sets a table and serves the notebook as the course. Cutlery, glassware, a magnifying glass, a word search where the plate should be. Ideas arrive at the same speed as appetite.

Concept · Prop styling · Photography

A green word-search notebook served on a metal plate.
An orange word-search notebook on the same laid table.
A green grid notebook opened on a plate under a magnifying glass.
An orange grid notebook opened on a plate under a magnifying glass.

LOT 34

The Summer Heritage

LOT 34 builds bags out of Istanbul's own inheritance, so we took them back outside. The campaign moves through the corners of the city that get walked past rather than photographed. A greengrocer's crates. A marble fountain in full sun. A ferry seat in municipal green.

Concept · Art direction · Photography

Burgundy quilted bag among tomatoes and melons at a market stall.
Navy quilted bag on a mint green ferry seat.
Burgundy bag hanging from a brass hook on a mirrored door.
Navy bag hanging from a door handle in a pale interior.
Striped clutch balanced on an ornate bronze door handle.
Striped clutch resting on a weathered stone step in raking light.

Koyuncu Farm

Nothing added

Koyuncu Farm presses apples and adds nothing else. We designed the packaging first, then photographed it standing in the middle of its own supply. Yellow on yellow, with one green label cutting through.

Packaging · Styling · Product photography

Vinegar bottle in a yellow string bag full of apples.
Vinegar bottle lying in a dense bed of golden apples.
Vinegar bottle backlit against a teal backdrop above a pile of apples.
A balanced stack of whole and halved apples on a bone background.
Repeating diagonal rows of Koyuncu Farm vinegar bottles.

Bu Ne Biçim Mutfak

Our own kitchen

Bu Ne Biçim Mutfak is the studio's own food channel on Instagram and TikTok, which makes us our own most demanding client. Dozens of shoots, cut here into one running collage.

It is where we test lighting, timing and jokes before a brand pays for them.

The studio

Three permanent · One crew per job

A two-floor space in Firuzağa. Three people. A crew built for every job.

Portrait of Hilal Dadaş against a gold curtain.

Hilal Dadaş

Food stylist · Producer

With over ten years of experience in food-based creative production, Hilal Dadaş has collaborated with brands such as Beymen, Homend, Karaca and Paşabahçe to create artful stories around food. Working as a food stylist, she recognised the power food has in shaping the world around us. With this two-floor creative space, she aims to bring much more to the table.

Portrait of Ediz Akatlar against a green velvet curtain.

Ediz Akatlar

Creative director · Writer

Ediz Akatlar is a story-teller and medium creator. As an award winning creative he has worked with big names such as Kahve Dünyası, Homend and TikTok. He has created, and helped brands create, content that cumulatively reached over one billion people. He is the content perspective of Studio Kapı.

Portrait of Ahmet Kıran against a blue velvet curtain.

Ahmet Kıran

Photographer · Filmmaker

Ahmet Kıran is a photographer and filmmaker based in Istanbul. He loves building visual stories through still life photography and moving image. His work has been shown at Mamut Art Project and Zilberman Gallery. At Studio Kapı, Ahmet is the eye behind the camera, helping bring stories to life.

What we make

Still · Moving · Printed

Concept developmentCreative directionArt direction Copywriting & namingStill life photographyFood photography Product & packaging shotsFood stylingProp styling Set designMotion & short formSocial content systems Lookbooks & cataloguesPackaging designRetouching Production & crewing

Knock

Commissions · Collaborations

Firuzağa, Kadiriler Yokuşu Sok. D:1A
34425 Beyoğlu, İstanbul
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Instagram — @wearekapi
kapi@kapistudios.com